Radio Television Interview Report Survey Results Part 1
Blog Post Summary: The first of several posts on feedback I received from authors who have paid the money to advertise in RTIR. These are the straightforward one liners I received. More detailed responses will follow. Bottom line: decidedly more positives than negatives.
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This was my original email I sent out to approximately 45 individuals and/or their agents asking for feedback on their experience with RTIR as an effective medium for publicity and getting Radio and TV interviews for promoting your book:
Hi,
I saw your ad in a copy of Radio-TV Interview Report that I received as a part of their promo package to potential advertizers.
I just started the promotion campaign for my book (noted below) and am considering putting in an ad myself. I wanted to know if you were satified with the investment, results and the services you received with RTIR. Any kind of feedback would be useful in helping me with my decision. Yes/Good, No/Bad or any comments you would care to contribute would be appreciated.
Thanks and good luck with your own promotions,
–
Mark T. Rafter, Author
“The Wealth Manifesto:
Transforming Your Life from Survive to Thrive”
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These are the dozen or so brief responses that I got (some were very detailed and had great advice which I will start in with next time).
- YES!!!! RTIR Is great. Just make sure that you approve of your ad. I recommend it highly.
- I don’t know that I sold a lot of books as a result, but I did around 20-25 radio interviews as a result. I got on several national shows.
- It was absolutely worth it.
- It’s ok, not that great.
- Yes as far as radio goes it was quite effective
- I was generally satisfied, though it results in WAY more radio than TV bookings
- I personally did not think it was worth it.
- I ran ads for about 5 months. I had quite a few interviews that went well from one point of view but not ONE SALE of my book and just one inquiry re a speaking gig. Could have been me. For what it’s worth.
- I got a lot of radio interviews… And my film was not yet ready.. So hard to judge by sales… But by exposure, yes! Got a lot, and plan to advertise again when the companion book is ready…
- The first couple of months wasn’t that good. I had a total of 4-5 small station interviews. The last month we ended up doing about 15 radio interviews, although I sold very few books.
- The Investment at RTIR was great.I did 52 interviews from the 3 ads.
- It all depends on what you want to achieve with your ad. For me it was worth because of a few radio interviews I got. I didn’t get anything else than that.
- I think it is worth a shot or two so you can feel the waters
- You will get interviews. This effort alone will not give you success.
- RTIR was good for my project.
There you go … real results from real people. Alll for now.
Mark
PS - Hey, Steve Harrison … I’m giving YOU free publicity here for your magazine. How about you comp me a spot in RTIR for The Wealth Manifesto?
Tags: book marketing, promoting your book, radio interviews, RTIR