Email Campaigns, part 1
Friday, May 16th, 2008Most everyone has seen the “Bestseller Campaigns” that have been waged by authors famous and otherwise. There is more to this but this is the basic idea:
You get all of your friends and/or business relations to email out a promo message to everyone on their mailing lists. You of course do the same. Often this is set up such that each person participating includes some kind of offer that will drive the recipient to their site to receive the bonus(es).
The scale of this is nice because everybody who participates in the offer gets visibility with everyone on everyone’s mailing list. The real objective is of course to get everyone to buy the book that is the focus of the campaign to be able to get the freebies (and the book). Some people send these out to MILLIONS of people (John Kremer says not to bother if you dont have 500,000 names).
The prospects are usually driven to amazon.com so the author can say they are an Amazon.com bestseller; sometimes it goes to the author’s website.
Whatever. I’m not doing that. I have a few friends that will send a message out to their list. They have pretty good sized lists (nearly 100K names in one case) so some I should get some decent sales results.
I personally have 7 DIFFERENT lists totaling about 3,500 or so names. I have not been doing this very long and these lists are different in the sense that not all of these people have opted into my mailing list
I’ll talk about why I have these and what I going to do in the next posting time. It’s Friday night and time for the NBA playoffs.
Later….